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Professional or Gangsta?

January 20, 2010

Let’s imagine you’re a commercial interior designer who frequently purchases large quantities of framed images.  Or maybe you’re a photo editor at National Geographic magazine.  Either one, doesn’t matter.  Now let’s imagine that you contact two photographers seeking images for your latest project.  Both photographers submit a CD loaded with stellar images.  Oddly enough, both photographers have priced their work exactly the same.  The images were all photographed with the same camera, same lenses and have been processed the same way.  What I’m trying to say is, the images are identical in every way, shape and form.  There is no difference.

Ah, but there is a difference.  Professional photographer “A” submits images on the disc on the left.  Unprofessional photographer “B” submits images on that gangsta lookin’ disc on the right.  As you slide the CD into the drive you see that the disc on the left is digitally titled “Brenda Trier Design Project” while the disc on the right is titled, well…it doesn’t have a title.  It’s just a CD.

If you were the client, which photographer would you choose to do business with?  The entire point of this post is make you think about how you present yourself to your clients.  What kind of image do you project?  What kind of image do you want to project?  Give it some thought and decide what steps you can take to present a more polished appearance to your clients.

What small things do you do to impress your clients?  Share some ideas and let’s all learn from one another!

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6 Comments leave one →
  1. January 20, 2010 11:34 am

    Only a caligraphist would have the gansta advantage!

    Light scribe is ecomomic version which works great for the economic client but the custom printed CD work best as a marketing tool.

    It almost helps an almost frequent client memorize a number so can become a frequent client.

    SS

    • January 20, 2010 12:38 pm

      These are all excellent points, Steve & Sam. Thanks for reading and commenting.

  2. Sam B. permalink
    January 20, 2010 11:43 am

    I think that handwriting looks too good to be “gansta.”

    Of course the handwritten one would be easier to make copies of and resell since there is little difference between the original copy and the derivatives. If someone resold millions of your picture discs and you wanted to sue, I think that it would be harder to make your case if you chose to not create a professional-looking disc.

  3. January 21, 2010 4:03 pm

    Your handwriting is much better than mine! You must get a LOT of handwriting practice filling out those citations.

    So – can you tell me what program or equipment is needed to produce the very nice looking CD on the left so I can quit submitting gangsta CD’s? I have a calendar submission due on 2/15 and would be nice to submit something a little more professional.

    Your recent blog posts have been very informative. Keep it up 🙂

    • January 21, 2010 4:12 pm

      Hey Angela,

      Thanks for the comment! I bought a new Epson Artisan 810 all-in-one printer (fax/copier/scanner/printer) and it is equipped with a tray that allows you to print directly on to printable CD’s and DVD’s. Love the printer! It even connects wirelessly so you don’t have to run a USB cord to your computer, thus eliminating one more wire from the inevitable tangle of cords that develops under your desk.

      On another note, the answer to your “Ask An Expert” question about hyperfocal focusing is coming up tomorrow, Jan. 22. Great question, and thanks for asking it!

      Bret

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